Sunday

Alligetters with Crocodeals Need to Get Out of the Sales Swamp

demotivational posters - NO MATTER HOW MUCH YOU KNOCK

Nobody wants to be THIS guy.


The cold blooded, cold-calling predator is a dinosaur. Just as crocodiles and alligators have remained unchanged since ancient times, so alligetters are stuck in a timewarp. A toxic swamp of entitlement.


Alligetters Don't Care


Alligetters are all about them. They don't care whether what they are offering is helpful to their prospect or not. All they care about is the sale.


Crocodeals Only Serve One Person


A crocodeal only serves the reptile selling it. They know the buttons to push to make you buy. There's nothing wrong with that. A good grasp of psychology is not a bad thing. The problem with the alligetter is that they push these buttons even when they know the product or service is wrong for you


Alligetters Are Cold-Blooded


Alligetters only ever go in cold. You are just a number to them. No matter how much you tell them their product won't work for you, they keep on pushing. People are getting bored of alligetters. If you are an alligetter, no matter how much you knock, nobody's ever going to let you in


Have a look at the things I promote (marked with 'promotion'). Do I tell you that you MUST buy them? No. Do I tell you what's wrong with them? Yes. You aren't just a sale to me. You are a person. To an alligetter though... you're the next kill.


How to Stop Being an Alligetter


Unlike alligators - who don't need to evolve - alligetters do, and can. There's no shame in having been an alligetter. It's how traditional businesses once taught people to sell. In fact, if you're aware enough to notice that swamp is getting toxic, and move out of it, it says great things about you. Here's how you can start to evolve:

  1. Leave comments on other people's blogs. Don't just passively consume content. Give something back. Become part of the conversation.
  2. Retweet good content on Twitter. Sharing information you find valuable helps both the creator of the information, and your followers.
  3. Use share buttons, like the ones below the comments on this post, to share information you find useful. If you can't find share buttons on a blog, just cut and paste the url, and tweet it out, or share on Facebook. If you need to shorten it, use a service like bit.ly
  4. For extra bonus points, link to a good blog post written by someone else within a newsletter to your own list of subscribers.
  5. Find out what your prospects REALLY want. If you don't provide it, guide them to someone who does. You haven't lost the sale - you never had it - but you've helped out two other people at no cost to yourself.
  6. GIVE 15 TIMES MORE THAN YOU TAKE. Some months it will be closer to 10, or even 5, but keep the number 15 in your head and keep striving to give that much more than you take. 
  7. The idea of adding value isn't new. If you go through this blog, you'll find a video of Jim Rohn talking about it YEARS ago. Take action on this advice. Add value. If you do, you won't be a swamp dweller, you'll evolve into something much more approachable.
What are your thoughts on this? How do you feel about alligetters and crocodeals? Can you add anything else?

Leave a comment below (or click the speech bubble at the top right of the post to open the comment box if you've come here via the homepage).


6 comments:

  1. Only one thing I can say, Rebecca. You got it dead right.

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  2. That's an excellent analogy - all the more apt to us Aussies who are warned about crocs from birth! I'm amazed at how often this happens though - quite apart from being good business sense, sharing is just good manners! Thanx for the reminder of how it works - sometimes I get lazy even though I know the theory!

    Happy travels!!

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  3. Your absolutely right of course. Personally I am more apt to buy something from someone that isn't all about themselves and the sale. I've seen these alligetters on peoples blogs leaving comments about what they are selling at the most inappropriate times, like when someone just blogged about losing a loved one. Terrible.

    Great post and point, couldn't agree more.

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  4. Thanks DW: I appreciate that.

    Hi Red Nomad: Glad the analogy worked for you. :)

    T.Knowley: I've seen that too. It's happened to me actually. I posted that my dad was in a coma, and someone used it as an opportunity to pitch me. It's just wrong. I once had an upline who told me to target people immediately after they'd lost a relative (because they'd be an easier close). I said 'um... no.' I still can't quite believe they suggested it. People aren't numbers.

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  5. Hi Rebecca,

    I think you're spot on with what you've written. To get anywhere in the blogging/writing world you need to leave self-indulgence at the door and appreciate other's creativity before they can appreciate yours.
    Thanks for the tips.

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  6. Hi Rebecca

    I love this post, it reminds me of when i was a reptile door to door salesman, in the eyes of the potential customer i was visiting. I didn't see myself as a croc though as i believed in the product or service/company that i was working for. Now though like you i have learned that there are much nicer ways to gather customers/prospects through harnessing the power of the internet.

    P.S Tried to share this post, but page does not exist ?

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I appreciate your comments. :)