This post brought to you by Cadbury Wishes. All opinions are 100% mine.
Oscar Wilde said:
Between the optimist and the pessimist, the difference is droll. The optimist sees the doughnut; the pessimist the hole!
Whatever you are going through, it is crucial not to lose sight of the little sparkles of goodness, amid the doom and gloom, that give us hope. One of those sparkles is the sight of companies who, even in these tricky times, are prepared to look beyond themselves, and help others.
When Cadbury approached me and asked me to tell you about a new product they'd launched, I was thrilled to do so, as they are the purveyors of my very favourite chocolate, Green & Black's. As I read through their reasons for promoting the new product, I wanted to share it even more.
Cadbury is helping to put smiles onto the faces of children who suffer with life-threatening conditions by donating 10% of the profits from Cadbury Wishes - bubbly chocolate truffle-filled stars - to the Make-A-Wish Foundation. This charity helps children with life-threatening illnesses to live their wishes. Having had a such a condition in my own childhood, I love this charity and am thrilled that Cadbury supports it.
They have pledged £400,000 (around $615 600) to this cause over three years. Now, they have launched the Cadbury Wishes Workshop. It is touring the country and asking people for their dream chocolate creations. You simply tell them your chocolate wish and it goes back to Cadbury World where, if they love your chocolate wish too, it will come true!
What is so magical about all of this, is how this company is focused on building a partnership, not just with the charity but also with its own customers, and the children affected, to bring more joy into the lives of all those involved. If that isn't bringing the spirit of Christmas into business, I don't know what is. How can your business learn from this example? What can YOU do in 2011 to help an organisation like Make-A-Wish? Make one of your resolutions for 2011 to see the doughnut, not the hole. Maybe a better analogy would be to see the star instead of the darkness.
Please do whatever you can to help Make-A-Wish. Even if all you do is buy one of those little stars next time you go to the supermarket. If you like what Cadbury is doing, 'like' them on Facebook and tell them about it.
You can also follow Cadbury Wishes on Twitter.
However you get involved, I hope all your wishes come true this Christmas. Have a GREAT one!