Fabienne Fredrickson talks about sharing your brownies. In this audio, I explain what that means and why SO many people choose to hog their brownies instead. When you've listened to this audio, leave a comment below and confess your crime of brownie hogging, or share how you avoid making that mistake and why others should share their brownies too.
Right, let's chat. I've noticed that whenever the idea of earning money comes up people freak out. Creative people in particular lose the plot. How dare I suggest that they could make money out of their writing/art/music? Ring a bell for you?
Let's take a look at what money is (or should be). It's a representation of a value. It's a universal form of value that means you don't have to hand over two goats for a haircut. It's kind of useful. Is there anything evil about trading a cake for a variety of biscuits? Nope. What if you want to trade the cake and a kettle and a few books and some gardening time for a television? That's a bit complicated. What if you could just say that all that stuff and effort was equivalent to x amount of money and then trade the money for the television? More efficient. Has anything evil happened yet? Nope. Hang on though ... that was an evil, capitalist transaction!! Shock!!!
Admittedly, with the protests and all, this is a tricky time to talk about money but it's also a crucial time to talk about it because - whatever the result of the protests, and I'm not partisan, I can see points on both sides of the fence - you need to eat. You need to pay rent/mortgage. You need heating and water. Even if you truly believe that you can construct a utopian global political structure in which we all ohmm our way through life on nothing more than manifested camomile flowers (and as a hippie at heart, I yearn for that day) for now ... the way you get your camomile flowers, incense and environmentally friendly laundry soap nuts ... is by trading money for them. The way you get the money is by providing value to other people.
So, here's my shocking revelation for the disillusioned and creative. Ready? I think you're valuable. In fact, I think you are SO valuable that if you take the songs you write and the books you pen and the hemp bags you sew out into the marketplace I believe you could provide so much value that people will WILLINGLY hand over money to you. That is capitalism. You can then pay taxes on your earnings and help those less fortunate than you. That is socialism. If you polarise all this too much, you'll lose sight of the fact that, when it works, these things can work together and both create and share out wealth. You don't need to hurt anyone to make money. You need to provide value. The people who see the value will give you money. Will that mean they starve? No. Will that mean that if your hand-crafted jewellery is so scrummy that they can't resist it that they'll go without Starbucks for a month to buy it? Probably, and that's their choice, because most of us live in democracies in which we are free to make those choices. A blessing.
If I can help anyone, let me know. If I can't, I wish you well. If you want to share your conflicts about the point where creativity and earning a living meet, and how you've overcome those or how you'd like to, feel free. I have a feeling it could help a lot of people if you're honest and brave.
Thanks for reading this.
First posted on Google+
P.S. Since this is such a big problem for so many people, I've now (Sept 2012) made a product to help you with it Money Acceptance with Ray Higdon.
People give such daft reasons for not reaching for their dreams. They are embarrassed or they're scared they'll mess up. 'Scared'? There's no reason to feel fear. Provided that your dream is legal, nobody's going to put you in prison for living it. Get perspective. You are here to be your complete and magnificent self. You are here to share your own unique talents. Do that.
Really simple steps to set up a blog, for non-techies. This is the first step. You'll have your own basic, free blog within 10 minutes.
This is a snippet of training that's part of something I put together for my team. I thought I'd share it with you, to inspire you to take action today. It doesn't have to be perfect. As Joe Schroeder says, you don't have to get it right, you just have to get it going!
I've mentioned Diane Hochman's 4 C's of marketing before:
I've been having a discussion about this on Google+ and I came up with a practical example I thought I'd cut and paste here.
I'll give you a practical example of a marketing funnel in action, in case anyone is still scratching their head:
The other day, I took my husband on a tour of a brewery. He's a fan of real ale, so we went to a traditional place that brews the stuff. Here's how the funnel worked:
1/ They put an offer on Groupon. Now ... this is important ... how much money do you think they made from that? The answer is not much. They may even have made no money, or come in at a loss. Companies that don't 'get' marketing funnels, run to the papers and complain about Groupon because of this. I complain about them for different reasons (where's my delivery???) but on this front, Groupon's on the money. This is the way to start a funnel. You give something of great value away for nothing. It's what I do with my newsletter. Sign up and you get a bestselling book. Read the newsletter and you get loads of free audios, videos, etc.
I've done the same here. This information would take you forever to find if you didn't know where to look. Meanwhile, it would cost you a fortune in failed attempts. I've given it to you free. Some of you will end up doing business with me. I'm not bothered which. Others of you won't. Not fussed. The fact that I'm not fussed means that you're welcome to have bunches of free stuff from me without feeling guilty. It also means that the people who 'get' that I'm not out to screw anyone out of their money, and that I'd expect the people who join my team to have a similar kind of mindset, will want to work with me. That means I'll only end up working with cool people, who want to take responsibility for building their businesses and helping others, rather than whiny shmirpetty desk puppets who want to pull people down and pee on people's posts. That makes me happy. :)
This company put the offer to do business with them at a loss to themselves out to endless people. Some took the offer. Some skipped it. They didn't care which, and they didn't attack people in the streets telling them to buy their coupons.
2/ When we arrived, we were already ready to be sold to. We had bought the coupon, which put us into the funnel, and a little way down. We were on their mailing list and we'd made a small purchase. They'd collected us on Groupon, captured our details when we picked up the coupon,communicated with us through the newsletter, and after closing us on a loss-leader, were now about to close us on something bigger. Was my husband cross about any of this? NO!!! From the moment he got a whiff of the first hop, he was ready to close himself.
3/ We were greeted by someone who was as cheeky as their website. The message to market match was perfect and the message was consistent. My husband then did the thing we'd paid for. He went through a marketing funnel. That was it. That was the big treat - being put through a marketing funnel. It's called a 'funded proposal' by the way. You get paid to get paid. This is so genius, I can't tell you. First, the people on the tour were greeted, then walked through the gift shop - where they weren't allowed to stop, but they got sight of lots of lovely things - to a private pub ( collect )where they were given half a pint of whichever ale appealed to them to get them on board with what was coming next ( capture ) . Greet, tempt, give them some of what they want. Genius. Then they went on the tour, which was basically just a corporate presentation ( communicate). Here's what we do. Here's why it's great. Here's why you should buy it. They then went back to the pub for an ale testing session. Instead of spitting it out though - like with wine testing - they drank it. GENIUS! Now, they're trying all the products, AND they're getting drunk. Finally, they had to walk through the gift shop to get out ( close ). They were left to close themselves, and the social proof (people all buying different things) triggered them to upsell themselves beyond an ale to a top, to a tankard. How much of the gift shop was left standing by the time they left? My husband has every kind of merchandise imaginable. He hasn't stopped talking about the place since we left. He's switched brands of ale, because that one tastes better now that he knows how it's made. GEEEEENIUSSSS!
Do this. Make money. Thank me. :)
If you're looking for a complete marketing funnel that works amazingly well, brings in multiple streams of income, and helps people who don't even do business with you, check this out: Marketing Funnel. Try it out for FREE for 30 days and see what you think. If it doesn't work for you, leave, but before you do that please grab the thousands of dollars worth of free training there is in the back office because once you leave you can't get it for free again.
This month, we lost Steve Jobs or - to be accurate - he died. We didn't actually 'lose' him at all, thanks to video and audio. Just as we still have the wisdom of Jim Rohn through video and audio, we still have Steve Jobs.
Don't ever make the mistake of assuming you know everything. You don't. You can, however, LEARN anything. Don't be too proud to learn from others who've accomplished more than you. Whatever your view on Apple (not an Apple user myself) Steve Jobs changed culture. You can learn from him. Whatever your view on Jim Rohn, he changed culture. You can learn from him. Whatever your view on Tony Robbins, or Frank Kern, or Diane Hochman or Ray Higdon, or David Wood, they are changing the industry. You can learn from them. Why not do that?
- 'One of the hardest things, when you're trying to effect change is that people like this gentleman [critics] are right, in some areas but ... ' to paraphrase ... can they scale it? Can you scale that criticism into a bigger business than the one you're criticising? Can you scale the wisdom you see or read into greater wisdom? Don't get so caught up in the dubious 'power' of tearing down others that you forget to create real power. If you're so much better than everyone else, prove it. Leave the company you're criticising. Do your own thing and make it better. Alternatively, stop trying to reinvent the wheel and look at those who came before. What did they do that made them valuable enough to the market (a.k.a. 'people') to become millionaires? Could you do the same thing? Are you using blame or criticism to validate your lack of courage, or even ... laziness? How do you think that will serve you, your family and your community in the long term?
- You can't start with the technology and try to push it on the customer. ALWAYS start with the customer. The way this applies to any network marketing company - or any business - is that you need to meet the customer where they are and give them what they want, not try to sell them what you have. If you have a hammer, everything looks like a nail. Avoid that. If people are looking for training, lead with training and leave your main business until a later stage. Some will buy or join you, some won't. So what? SERVE first. It's not all about you, it's all about the potential customer/client. If you're talking to someone who wants to learn how to make a business in a non-stuffy way, send them to this presentation or something similar. It's real information. It's true. It's valuable, and it's free. It's a gift. If you want them to go through your marketing funnel, follow your nose when you get to that presentation and you'll find out how to set it up for yourself. Crucially, it won't be you who 'puts' them through it. That's down to them. The whole process is their choice, not yours.
- 'Some mistakes will be made along the way. THAT'S GOOD because at least some decisions are being made along the way.' Make decisions, make mistakes, make alterations, make the money and time to make even better ideas and better decisions.
Image by Jonathan Mak Long
When someone culturally significant dies, it is as if a landmark has fallen down. People obsess over the changed landscape and the way that the loss of this landmark will affect the view. Where people and landmarks differ, however, is in how they affect the landscape inside us. Steve Jobs has not disappeared from view. He lived, and he made a difference. He's part of our culture and ourselves, whether we've ever bought an item prefaced with a lower case 'i' or not.
I urge you in the days that follow to remember one thing. Steve Jobs did not just die ... he lived.
Think of a trait of his: his inventiveness, creativity, refusal to accept second best ... and think how you could apply that to your life. Celebrate his life by improving your own. Then step beyond that and improve others. That's what he did, and what he will continue to do, with your help.
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”
Okay, this needs to be said. I stand between two groups. On one side are very creative people and on the other side are very entrepreneurial people. Where the two meet a couple of things happen.
- Sometimes the two mix, and a harmony of creative entrepreneurship rings out into the cosmos.
- Sometimes the two curdle and ... it sucks.
I wonder sometimes why I've always had both of these aspects to my personality, when so many people seem to be either in the 'creative' camp or the 'entrepreneurial' one. It could be because I use my brain differently. If you know my story, please bear with me while I share this with the others.
As a child, I was in a very serious car accident that left me unable to speak, read or write. As a consequence, I had to teach myself to do all three. No speech therapist was made available and - having damaged all the language areas, but still with an obsessive drive to become an author - I worked on reconstructing my brain. I mapped it out, imagined packaging pictures and sounds together and storing them on the right side of my brain, etc. In time, some of the function returned to my left brain but, by then, my right brain was working in a way it had never been called upon to work.
The consequence? I can write (cursive) with both my right and left hand. This image spins whichever way I tell it to spin.
I can read just as easily upside-down as I can the right way up. Both sides of my brain play together. The 'left brain' logic and 'right brain' artistry don't stay in their boxes. My mind wanders ... literally. My right brain had to 'do' logic. I taught it mathematics using pictures. My left brain had to do creative things. I made it use pictures to re-construct language.
Where am I going with this? I think it's interesting when dis-similar things meet. I think that creativity works better when there is enough entrepreneurial zeal injected into a creative project for the artists to be able to eat. I think that business works far better when people who think primarily in numeric terms shut up and listen to creative people.
The problem is that these distinctions are almost tribal. Artists are expected to struggle for their art and, often, they feel guilty when they succeed in their artistic endeavours. Somehow, that's 'selling out'. In other words, art exists only when it is not loved? The creative is only valid as long as the majority of people don't like it enough to open their wallets? That's loopy. If you're saying this to yourself, give yourself a slap now. Go on. Not too hard, you masochist. Better? Good. Now, go out and make some money. Winter's round the corner and you'll need cash to heat your garret.
Business people make stupid decisions when they don't think creatively (or they don't hire creative people to think for them). Why? Because if you only focus on what makes cash, you ignore cultural nuances, miss subtle shifts, and fail to capture the Zeitgeist.
Here's a challenge for you. Whichever side of your brain you are most friendly with, make friends with the other side. Obsessed with numbers? Go to an art gallery. Obsessed with literature? Do some algebra. Obsessed with making money? Imagine what you'd love to do, even if you had none, then check to see whether or not you are doing that. Obsessed with not having money? Imagine how much more you could focus on your art if you no longer needed to panic about the bills.
If you're creative and business makes you uncomfortable, or you're and entrepreneur and creative people make you uncomfortable, ask yourself why.
Use your whole brain.
Use your whole brain.